WEB SITE DESIGN

The Internet is a medium of communication. In order for communication between any two parties to occur they must share a common language. Our design philosophy centres on the belief that the Internet should be accessible by the majority and not just the technologically elite. Without this philosophy our clients risk eliminating many of their potential customers. That's why we design our solutions to not only be cost-effective but also quick to load, easy to use and navigate, and browser compatible.

Speed

One of the biggest frustrations Internet users experience are the slow loading times of some web site pages. Regardless of a user's connection speed, this can often be alleviated by a few simple design strategies. At PowerNet we use a suite of software to optimize all individual graphics in order to reduce image file sizes while maintaining the highest quality image. We also optimize all of our programming code to be efficient as possible. In this way we can drastically reduce the size of each Web page thus facilitating a load time of less than 7 seconds (on a 28.8 dial up modem connection) for every Web page we produce.

Ease of Client Access and Use

When designing a web site, is it is crucial to consider the cross browser compatibility of that site. In other words, how is the site going to look on other people's computers? Every browser, and every edition of that browser may interpret the programming data differently. At PowerNet we design and test our designs to be compatible with multiple versions of Internet Explorer and Netscape Navigator/Communicator. At times we also ensure we are compatible with WebTV, Opera and other browsers, depending on our clients' needs.

Similarly, all of the systems, forms and database solutions we create are designed and programmed to be user friendly, well organized and easy to navigate, without sacrificing functionality.

Web-Based Software

Experience the freedom to manage your web site, without hiring outside help and without having to be a computer 'expert'!

Our solutions harness the power of the Internet to give you centralized control over your data. PowerNet excels at developing administrative software and systems that give our clients the flexibility to manage their site content without the need for technical intervention. Best of all, we give you piece of mind by ensuring the security of your system. We use enhanced security measures such as encryption and decryption and user authentication to protect you and your data. Most importantly, you decide when and who accesses or edits the information on your site.

PowerNet systems are built to integrate with a variety of browsers and platforms. Many of our solutions can be created in modules for greater flexibility and cost-savings in the future. The fact that we use open source code for the majority of our programming, saves our customers money and gives them peace of mind in future development. We design our systems to be cost-effective, user-friendly and customized to meet our clients' specific needs. For more information on our design philosophy, please visit our design page.

Search Engine Registration and Positioning:

Our goal is to position your site within the top position of search term results, capturing targeted traffic through relevant keywords and phrases. Our services are based on a complete and thorough analysis of your website, research into your market and competitors, and a complete keyword analysis. 85% of Internet users employ search engines to find the information that they are looking for. If you are not listed with in the top 30 results on all major engines for the correct target words or phrases... you are not being found.

We will promote and target 10 keywords and/or phrases that best match the Chilcotin Holidays. You should be aware that Internet Marketing and Website Promotion begins with a structured strategic plan that is implemented over time. Results seldom come over night. Gaining complete coverage for all related keywords and phrases takes time together with experience and planning.

Set-Up:

• Keyword analysis covering your market and what terms people are using to find information related to you;
• Professionally written optimized titles, descriptions, and text for the site for each chosen keyword;
• Initial site optimization up to 15 pages for the chosen keywords; These pages are intended to rank higher than original pages from your site;
• Initial submissions to the Search Engines and Directories; and,
• Initial current Search Engine Positioning and traffic reports.

Monthly:

• Monthly Reporting of current search engine positions and web site traffic;
• Submissions and re-submissions to all major Search Engines and Directories of all keyword phrased documents (by hand);
• Submissions to secondary, regional and industry specific search engines and directories;
• Ground work towards building your link popularity;
• Ongoing thorough research of your market and your competitors;
• Consulting for banner advertising, keyword purchasing, and domain buying and management;
• Constant monitoring and adjustments to listings and pages when necessary;
• Tweaking of optimized pages when necessary;
• Ongoing Maintenance and Creative Help with your Website;
• Monthly link and site maintenance check;
• Support through Traditional Marketing;
• Implementation of any suggestions or strategies through consultation;
• Ongoing marketing advice.

Optional:

• To submit site to the Yahoo Directory (Submission - $299 US)
• We are able to focus on certain markets, or regions, to cater to your needs business and gain the best and most qualified traffic leads to your website.
• 100% coverage is not easy. This is why we offer a more generous package that allows for unlimited number of hours spent per month positioning time (plus extra keywords). The basic package, which we have quoted on, allows for 10 keywords and up to 10hrs/mth of positioning time.
• At no cost or obligation, we can provide you with complimentary search engine positioning reports (showing your current standings with the major North American search engines and directories).
• If you require any more information, or are interested in a more complex positioning program, please don't hesitate to contact us.

Internet Marketing

Many of the web site owners who have come to us looking for help have been disappointed with their Internet results. In most cases, when we "dig a little deeper", we find ... there was a lack of direction from a marketing and business building perspective.

The first step to building a successful Internet presence is putting together your "Web Site Development and Marketing Team". This team should consist of 1 or 2 high level managers (often this includes the CEO or COO), members from the sales, marketing, programmers, a graphic artist, a content developer and an Internet Marketing Specialist.

At PowerNet Communications, Inc. we provide you and your Internet Development Team with the information and DIRECTION necessary to build a successful Internet marketing program for your business. We explain to you and your team HOW TO:

• Implement the components of effective web site design
• Optimize your web site for Search Engines
• Create compelling content
• Develop "pull" components for your web site
• Create and implement a sustained e-mail marketing program
• Avoid costly mistakes (learn what NOT to do)
• Capture market intelligence, etc.

Armed with this knowledge your company can then take control of your Internet marketing plan. Or, if you would rather, we can become your Web Site Development and Marketing Team and oversee the development of your web site and the implementation of your Internet Marketing Plan. We have the expert staff you need to assist you.